AI Educator · Marketing Leader · Storyteller

Emily
Chih.

Turning complexity
into clarity.
把複雜科技,
轉譯成清楚的故事。

I connect technology and people through strategy, education, and storytelling — drawing on a decade of cross-border marketing.我是 Emily 遲韻庭。我結合十年跨境行銷經驗,透過策略、教育與故事,讓科技被理解,讓想法走向實際影響。

Emily Chih 遲韻庭 portrait
Complexity Clarity
Technology deserves
better storytelling.
科技,值得被好好說明。
10
Years international年國際經驗
1800+
Amazon sellers trained培訓 Amazon 賣家
8+
Markets expanded拓展國際市場
4
International awards國際大獎
01 About關於我

A marketer who tells stories — and a storyteller who understands markets.一個會說故事的行銷人,也是一個懂市場的說書人。

For 10 years I've worked across cross-border marketing — brand strategy, e-commerce, and international growth — building multicultural teams across Taiwan, the Philippines, and Indonesia.

My path runs from Harvard Business Review's Chinese digital team, to creative-directing cross-border campaigns at EcomPlus, to founding an e-commerce training venture, to leading global B2B marketing today at DATAYOO (FarmiSpace), an AI satellite agri-tech startup. Different industries, one constant thread: finding what matters, and making people care about it.

Right now I'm beginning a new chapter — an international MBA abroad. This site is where I gather what I'm learning, thinking, and building along the way.

我有 十年 的跨境行銷經驗——品牌策略、電商與國際成長——建立橫跨台灣、菲律賓與印尼的跨文化團隊。

我的軌跡,從 《哈佛商業評論》 中文版數位團隊,到在 EcomPlus 帶領跨境行銷創意,到自己創辦電商培訓事業,再到現在於 DATAYOO(FarmiSpace) 這家 AI 衛星農業新創主導全球 B2B 行銷。換了不同產業,主線始終如一:找到真正重要的東西,讓人願意在乎它。

此刻,我正展開新的一章——出國攻讀國際 MBA。這個網站,就是我沿途累積所學、所想與所做的地方。

Emily Chih pitching on stage in Singapore
Pitching on the international stage — Singapore, 2024國際舞台簡報・新加坡 2024
"The hardest part of marketing was never the product. It's making people feel something about it." 「行銷最難的,從來不是產品,而是讓人對它產生感覺。」
Brand Storytelling品牌敘事 International Marketing國際行銷 Go-to-Market Strategy市場進入策略 E-commerce & Amazon電商與 Amazon AI for MarketingAI 行銷應用 Public Speaking演講與主持
02Selected work精選成果

Ideas, translated into impact.讓想法,走向實際影響。

01 / STRATEGY

Making complex technology understood.讓複雜科技,被市場理解。

At FarmiSpace, I connected AI satellite technology with the needs of people and markets through brand positioning and international communication.在 FarmiSpace,透過品牌定位與國際溝通,連結 AI 衛星技術、使用者需求與市場。

Explore the experience ↗看完整經歷 ↗
02 / EDUCATION

Turning experience into useful knowledge.把實戰經驗,變成能運用的知識。

Through Amazon coaching and workshops, I help people translate cross-border marketing concepts into practical decisions.透過 Amazon 輔導與工作坊,把跨境行銷觀念轉化成學員能實際運用的判斷與方法。

See me in action ↗看看教學與演講現場 ↗
03 / STORYTELLING

Connecting brands with people.讓品牌與人,建立連結。

From editorial content to cross-border visual marketing, I bring strategy and creative direction together to make ideas clear and memorable.從編輯內容到跨境視覺行銷,結合策略與創意,讓品牌訊息清楚,也讓人記得住。

Read my perspectives ↗閱讀我的觀點 ↗
03 Recognition獲獎經歷

On international stages, recently.近年,在國際舞台上。

Champion — Singapore Agri-Food Tech Competition 2024
Champion — Singapore Agri-Food Tech Demo Day 2024新加坡食農科技 Demo Day 冠軍・2024
★
2026 · in progress進行中

Standard Chartered Women's Entrepreneurship — Top 30 Finalist渣打女性創業家獎 — 全球 Top 30 入圍

★
2026.01

Business Weekly AI 100 — IMV Innovation Award, Gold商業周刊 AI 100 — IMV 創新獎金牌

Awarded to DATAYOO among Taiwan's Top 100 AI startups.

DATAYOO 獲選台灣《商業周刊》AI 百大新創,榮獲金牌。

★
2025.12

APICTA APAC Business Data Analytics of the Year — Gold亞太 APICTA 年度商業數據分析獎 — 金牌

★
2025.11

Entrepreneurship World Cup — Global Top 5Entrepreneurship World Cup — 全球 Top 5

Sole Asian team in the finals among 10,500+ teams. Saudi Arabia.

逾 10,500 隊中唯一入圍決賽的亞洲隊伍。沙烏地阿拉伯。

★
2024.11

Singapore AgriFood Tech Incubation — Champion新加坡食農科技育成計畫 — 冠軍

★
2023

Amazon Global Selling — Official Mentoring CoachAmazon 全球開店 — 官方陪跑教練

Corporate Overseas Mentorship Program.

企業海外輔導計畫。

04 Experience經歷

A decade of making brands and ideas land.十年,讓品牌與想法真正被聽見。

Sep 2024 — Present至今

Marketing Director & EA to CEO行銷總監・執行長特助

DATAYOO 悠由數據 (FarmiSpace) · Taipei · Singapore

Direct global B2B marketing and brand positioning for FarmiSpace, an AI satellite agri-tech platform; partner with the CEO on strategy, partnerships, and international expansion.

主導 AI 衛星農業平台 FarmiSpace 的全球 B2B 行銷與品牌定位,與執行長並肩推動策略、夥伴關係與國際拓展。

Key projects重點專案
  • Grew LinkedIn following 7.5× (160 → 1.2K) in 18 months on a near-zero paid budget through thought leadership and event-led content.18 個月內近乎零付費預算,把 LinkedIn 追蹤數成長 7.5 倍(160 → 1.2K)。
  • International expansion across Taiwan, Indonesia, Colombia, and 8+ markets.國際拓展橫跨台灣、印尼、哥倫比亞等 8+ 市場。
  • Mentor a cross-cultural team (incl. an Indonesian content lead) on bilingual EN/ZH brand voice.帶領跨文化團隊(含印尼內容負責人),指導中英雙語品牌語氣。
  • Drove international recognition: Singapore Champion, EWC Global Top 5, APICTA Gold, Business Weekly AI 100 Gold.推動國際獲獎:新加坡冠軍、EWC 全球 Top 5、APICTA 金牌、商周 AI 100 金質獎。
Mar 2023 — May 2025

Founder & Head Coach / Brand Operator創辦人・首席教練/品牌經營者

Amazon Boot Camp + Pawzyboo · Self-employedAmazon Boot Camp + Pawzyboo · 自營事業

Founded an e-commerce training venture and a DTC Amazon brand — systematizing years of cross-border experience into teaching, and building a brand from scratch.

創辦電商培訓事業,並從零打造一個 Amazon 美國站 DTC 品牌——把跨境經驗系統化成教學,也親手把品牌做出來。

Key projects重點專案
  • Amazon Boot Camp: 100+ hours of courses, training 1,800+ Amazon sellers; selected as Official Mentoring Coach by Amazon Global Selling.Amazon Boot Camp:100+ 小時課程,培訓 1,800+ 位 Amazon 賣家;獲 Amazon 全球開店官方陪跑教練。
  • Pawzyboo: built a pet lifestyle brand on Amazon US from scratch; scaled 0 → NTD 750K monthly revenue in Year 1.Pawzyboo:於 Amazon 美國站從零打造寵物生活品牌,第一年做到每月營收 NTD 75 萬。
Jun 2019 — Feb 2023

Creative Director, Cross-border Visual Marketing創意總監・跨境視覺行銷團隊

EcomPlus · Cross-border Amazon Marketing AgencyEcomPlus · 跨境 Amazon 行銷代理

Led cross-border visual marketing for 200+ Amazon seller accounts across US, EU, and JP marketplaces.

帶領跨境創意團隊,為橫跨美/歐/日站的 200+ 個 Amazon 賣家帳號操刀視覺行銷。

Key projects重點專案
  • 4-step promotion in 3.7 years: Product Planning Specialist → Team Lead → Assistant Manager → Creative Director.3.7 年內四級晉升:產品企劃 → 團隊主管 → 副理 → 創意總監。
  • Led a 7-person cross-border creative team (incl. a remote Philippines hire).帶領 7 人跨境創意團隊(含菲律賓遠端成員)。
  • Brand & creative strategy that scaled 10+ client brands past NTD 100M annual revenue.品牌與創意策略助 10+ 個客戶品牌突破年營收 NTD 1 億。
  • Owned photography direction, page design, copywriting, and ad creative; introduced monday.com; hosted a public e-commerce podcast.主責產品攝影、頁面設計、文案與廣告素材;導入 monday.com;主持公開電商 Podcast。
Feb 2016 — Sep 2018

Digital Marketing Team數位行銷團隊

Harvard Business Review, Traditional Chinese Edition《哈佛商業評論》繁體中文版 · 遠見天下文化

Translated complex management ideas into digital content for HBR Chinese readers; ran integrated web / social / EDM campaigns and supported flagship events.

把艱澀的管理觀念轉化為數位內容,操作 web/社群/EDM 整合行銷,並支援旗艦活動。

Speaking & Teaching講師・顧問資歷
AmazonGlobal Selling — Official Mentoring Coach全球開店 — 官方陪跑教練
PanSci泛科學院 — Course Instructor泛科學院 — 課程講師
IEATTaipei Importers & Exporters — Instructor台北市進出口公會 — Amazon 講師
TeSAE-commerce Association — Mentor台灣電商暨創業聯誼會 — 輔導教練
t.HubInnovation Incubator — Instructor內科創新育成中心 — 跨境電商講師
New Taipei新北E-commerce Academy — Consultant電商學院 — 諮詢顧問
Universities大學客座NCCU · NCKU · NTHU · Shih Chien · Wenzao · CCU · Taipei City U政大・成大・清大・實踐・文藻・中正・台北城市大學
05 In Action演講現場

From local conversations
to international stages.
從在地交流,
走向國際舞台。

Keynotes, pitches, and workshops across international and Taiwan stages.國際與台灣舞台上的演講、簡報與工作坊。

06 Writing文章

Notes on marketing, storytelling, and life abroad.關於行銷、說故事,與海外生活的筆記。

In English, ideas on brand and marketing. In Chinese, reflections from studying and living overseas. New writing lands here and on LinkedIn.英文寫品牌與行銷的觀點,中文分享海外求學與生活的觀察。新文章會發布在這裡與 LinkedIn。

Marketing & AI

Working with AI Is a Manager's Job與 AI 協作,是一種主管思維

Give context, set the standard, review the output. When AI gives you a bad answer — check your brief first.

給脈絡、定標準、審成果。當 AI 給你糟糕的答案,先檢查你的指令,而不是怪工具。

Read the article →閱讀文章 →
Coming soon即將推出

Connecting the Dots連點成線

I changed industries four times in ten years. What never changed was the question I kept asking about the work.

十年裡我換了四個產業。唯一沒變的,是我對「工作」始終在問的那個問題。

In progress撰寫中
07 PodcastPodcast

米粒趣旅行

A podcast where I share culture shocks, small discoveries, and stories from traveling across different countries — the curious, human side of a marketer who can't stop asking questions about people.

一個分享旅行故事的 Podcast——不同國家的文化衝擊、路上的小發現與趣事。這是一個對「人」永遠好奇的行銷人,最真實、也最愛說故事的那一面。

Listen on Spotify在 Spotify 收聽 ↗
08 Let's connect與我聯繫

Open to conversations, collaborations, and what's next.歡迎交流、合作,以及下一段旅程。

Whether you're planning a talk, exploring a collaboration, or just want to connect — I'd love to hear from you.無論你想邀我演講、探索合作,或只是想認識彼此——都很歡迎與我聯繫。

01

Keynotes & Talks主題演講

Marketing, storytelling, AI, and career.

行銷、說故事、AI 與職涯主題。

02

Workshops & Teaching工作坊與教學

Hands-on sessions for teams and schools.

為團隊與學校設計的實作課程。

03

Marketing Consulting行銷顧問

Brand, go-to-market, and e-commerce.

品牌、市場進入與電商策略。

04

Let's Just Connect單純交流

New ideas and good conversations, always welcome.

新的想法與好的對話,隨時歡迎。